A major concern of all Home Based Business Entrepreneurs is to get Traffic to their websites. Most people who have searched for a suitable home based Internet Business opportunity complain about a common illness: They are sick and tired of websites that promote best home based Internet Business opportunities… sick and tired of the false promises, the over-hyped sales pitches, and the downright SCAMS that lurk behind most Internet Business opportunities. Millions of people around the world have had the dream of finding the perfect home based business and being able to fire their boss.
Starting a home based internet business can be a run away success if the website comes up within the first 20 results of organic searches. Promoting your Internet Business Offline is a great way of getting over this problem and at the same time creating an image for yourself and your Home Based Business. Hence SEO is one of the main tools for your websites promotion as well as marketing, when starting a home based internet business.
Looking at the above statistics and statements, you must have gathered a basic picture in your mind on how important SEO can be to your starting a home based internet business. If you are new to the Internet business, you might feel that you would prefer to remain anonymous because you are still learning the trade and have no expertise to share. Once you’ve decided what you are going to sell on the internet and how, you venture online to search for profitable home based business opportunities that appeal to you.
In addition to diversifying your online business, you should also take a few other things in account that are unique to the problems that home based business owners face. These are just a few of the reasons that you should consider diversifying your business. Promoting an home business calls for 3 things: increasing traffic to your website, selling goods/services that are worth the money and retaining/adding to your customer base.
In order for your internet home business to be successful, your website must well set up so that it attracts the traffic you need, and so that the visitors who will come to your website will make you some money. For your business to be successful, it is important that you constantly improve your website or products/services, and you can achieve this by having a feedback form on your website. The final fear to overcome when thinking about putting your photo on the Internet for your website, is that you are not good looking or just don't photograph well.
One of the easiest, low capital and requirement little knowledge and skill initially to build a home based business is to join a MLM or network company. Another way is to get into the mind of the small home business owner. As a Web Designer or a Business owner wearing a Web Designer Hat it seems you have 2 Choices, do what seems right and in many ways best and use a Pretty Directory Structure and Loose Ranking points or Throw out the Directory Structure and Gain Ranking Points.
Tsuyoshi E. Suzuki makes it easy to build your home based business and earn a substantial income. Finally, you should make sure that lifetime support for your profitable home based business opportunity is provided. For more information, make sure you follow the link in the recourse box below now.
About The Author
Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don't Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com
5 Essential Ingredients of a Successful Online Work at Home Business
The internet changes daily as far as what works and what doesn't when it comes to making money online.
If you are new to work at home online businesses, your head can spin with all the hype, sales pitches , and outright lies as far as the reality of starting up an online home based business.
There are however a few things to look for in your search for a work at home business that can become some nice additional income, or even better, your "job". Working at home, generating $1000 a day is far from what I call a "job".
To help ease your frustration, and point you in the right direction for what you should be looking for in today's online marketplace, the following summarizes the 5 essential ingredients in a winning work at home online business opportunity.
Later in this brief overview, I will offer a "secret" to online success that is rarely mentioned in the many articles written on the subject.
1. SYSTEM- This may be the most crucial item to your success. You need a System that generates prospects, educates them on your business opportunity, sorts and weeds out those that are not interested in your offer, then closes the sale at a conversion rate that ensures profitability. The System must be as automated as possible so you aren't spending hours cold calling or following up with people that are probably not interested, then trying to use your sales closing skills to make a sale.
Think of the successful off line businesses such as McDonalds, Tim Hortons or Subway. Do you think they could duplicate those businesses all over the country, setting up new franchise owners to run these businesses, without a SYSTEM that works?
2. BIG Profits- This is important as the advertising needed to result in sales can be quite costly. For some $1000 price point business programs, it isn't unusual to spend $200, $400 or even $600 to make that $1000 sale. Of course, there are ways to also spend $0 in advertising, but the reality is advertising is often on the range where to make $1, you may need to spend $0.40. Your profit is still $0.60. Would you do that over and over if you had a automated system in place to make this happen? Big Profits allows enough profit so your advertising cost is well covered by your selling price. You can't do much advertising to make a profit on selling a $20 ebook for example.
3. Hot Products- Yes, the product must be tangible and have use and value. There are many new business opportunities that offer $75,000 or more worth of downloadable products that sell for $1000. That's pretty HOT, and full of value. Having a product that can be downloaded, means NO shipping. Now that is just way too easy.
4. Leads and Traffic- This is probably the most perplexing for most new work at home business owners. An online business will never make any money without a source of leads (prospects). The key to providing leads to an online business is they need to be targeted.
This means you need to advertise to a niche market of people looking for exactly what your offers. Seems so simple a concept, but so may people struggle in building their prospect list.
5. Support and Training- as with any business start up, you need to learn your work at home online business program.Make sure that your business program has ample training and resources so you know exactly what to do to get those prospects to your System. This is not always easy to figure out when doing your due diligence on an offer.
As a suggestion, make sure you ask for examples of where and how you will advertise. Also ask where will you get the wording for the ads,who will write the ad copy and the followup messages, what the conversion rates are for your system. If your sponsor can't provide good answers, then they may not be that successful themselves.
This is just a brief overview of what today's online business programs need to cut through the many offers out there and make your business stand out to others.
Earlier I mentioned I'd offer a "secret" to successful online work at home business programs that is rarely mentioned in the various sales pitches. The true secret just might be you.
Most people do not realize they are starting up a real business. There will be ups and downs, profitability may not come overnight, or you may expect riches in the first few days.
I am sure some people have had such success, but most starting out, very likely start with leads, no prior list of prospects, and a small advertising budget. You then need to make good decisions to leverage your sales to grow your business.
The best way to accomplish an online business start up is with the very best automated SYSTEM. Then you can spend most of your time on advertising and growing your prospect list- leaving the rest to the system to close sales which will deliver you paying customers. Then you can train your new customers to do what you know how to do!
For more information on automated systems, please take a look at our main business review website.
To your success!
http://www.businessreviews4you.com
If you are new to work at home online businesses, your head can spin with all the hype, sales pitches , and outright lies as far as the reality of starting up an online home based business.
There are however a few things to look for in your search for a work at home business that can become some nice additional income, or even better, your "job". Working at home, generating $1000 a day is far from what I call a "job".
To help ease your frustration, and point you in the right direction for what you should be looking for in today's online marketplace, the following summarizes the 5 essential ingredients in a winning work at home online business opportunity.
Later in this brief overview, I will offer a "secret" to online success that is rarely mentioned in the many articles written on the subject.
1. SYSTEM- This may be the most crucial item to your success. You need a System that generates prospects, educates them on your business opportunity, sorts and weeds out those that are not interested in your offer, then closes the sale at a conversion rate that ensures profitability. The System must be as automated as possible so you aren't spending hours cold calling or following up with people that are probably not interested, then trying to use your sales closing skills to make a sale.
Think of the successful off line businesses such as McDonalds, Tim Hortons or Subway. Do you think they could duplicate those businesses all over the country, setting up new franchise owners to run these businesses, without a SYSTEM that works?
2. BIG Profits- This is important as the advertising needed to result in sales can be quite costly. For some $1000 price point business programs, it isn't unusual to spend $200, $400 or even $600 to make that $1000 sale. Of course, there are ways to also spend $0 in advertising, but the reality is advertising is often on the range where to make $1, you may need to spend $0.40. Your profit is still $0.60. Would you do that over and over if you had a automated system in place to make this happen? Big Profits allows enough profit so your advertising cost is well covered by your selling price. You can't do much advertising to make a profit on selling a $20 ebook for example.
3. Hot Products- Yes, the product must be tangible and have use and value. There are many new business opportunities that offer $75,000 or more worth of downloadable products that sell for $1000. That's pretty HOT, and full of value. Having a product that can be downloaded, means NO shipping. Now that is just way too easy.
4. Leads and Traffic- This is probably the most perplexing for most new work at home business owners. An online business will never make any money without a source of leads (prospects). The key to providing leads to an online business is they need to be targeted.
This means you need to advertise to a niche market of people looking for exactly what your offers. Seems so simple a concept, but so may people struggle in building their prospect list.
5. Support and Training- as with any business start up, you need to learn your work at home online business program.Make sure that your business program has ample training and resources so you know exactly what to do to get those prospects to your System. This is not always easy to figure out when doing your due diligence on an offer.
As a suggestion, make sure you ask for examples of where and how you will advertise. Also ask where will you get the wording for the ads,who will write the ad copy and the followup messages, what the conversion rates are for your system. If your sponsor can't provide good answers, then they may not be that successful themselves.
This is just a brief overview of what today's online business programs need to cut through the many offers out there and make your business stand out to others.
Earlier I mentioned I'd offer a "secret" to successful online work at home business programs that is rarely mentioned in the various sales pitches. The true secret just might be you.
Most people do not realize they are starting up a real business. There will be ups and downs, profitability may not come overnight, or you may expect riches in the first few days.
I am sure some people have had such success, but most starting out, very likely start with leads, no prior list of prospects, and a small advertising budget. You then need to make good decisions to leverage your sales to grow your business.
The best way to accomplish an online business start up is with the very best automated SYSTEM. Then you can spend most of your time on advertising and growing your prospect list- leaving the rest to the system to close sales which will deliver you paying customers. Then you can train your new customers to do what you know how to do!
For more information on automated systems, please take a look at our main business review website.
To your success!
http://www.businessreviews4you.com
How To Write A Successful Business Plan
Whether you are planning to start a brand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success.
Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan.
What to Include in Your Business Plan
Your business plan needs to demonstrate that you have thoroughly considered all aspects of running your business. To that end, the standard business plan has nine major sections, covering everything from your business’s mission statement to a detailed financial analysis.
Executive Summary
The first – and most important – section of your business plan is the executive summary. This section is so important that it should literally be the first thing the reader sees – even before the table of contents! However, it should also be written last, as you’ll have a better understanding of the overall message of your business plan after you’ve researched and written the other sections.
One of the most important parts of the executive summary is the mission statement. The mission statement is only three or four sentences long, but it should pack the most punch out of everything else in your business plan: Those four sentences are responsible for not only defining your business, but also capturing the interest of your reader.
The rest of your executive summary should fill in the important details that the mission statement glosses over. For instance, your executive summary should include a short history of the business, including founder profiles and start date; a current snapshot, listing locations, numbers of employees, and products or services offered; and a summary of future plans and goals.
This section is a candidate for a bulleted format, which allows you to list main points in a manner that is easy to scan. Avoid using too much detail – remember, this section is a summary. A page or two is usually sufficient for an executive summary.
Market Analysis
The next section of your business plan focuses on market analysis. In order to show that your business has a reasonable chance for success, you will need to thoroughly research the industry and the market you intend to sell to. No bank or investor is going to back a doomed venture, so this section is sure to fall under especially close scrutiny if you are looking for financing.
Your market analysis should describe your industry, including the size, growth rate, and trends that could affect the industry. This section should also describe your target market – that is, the type or group of customers that your company intends to serve. The description of your target market should include detail such as:
• Distinguishing characteristics
• The needs your company or product line will meet
• What media and/or marketing methods you’ll use to reach them
• What percentage of your target market you expect to be able to wrest away from your competitors
In addition, your market analysis should include the results of any market tests you have done, and an analysis of the strengths and weaknesses of your competitors.
Company Description
After your market analysis, your business plan will need to include a description of your company. This section should describe:
• The nature of your business
• The needs of the market
• How your business will meet these needs
• Your target market, including specific individuals and/or organizations
• The factors that set you apart from your competition and make you likely to succeed
Although some of these things overlap with the previous section, they are still necessary parts of your company description. Each section of your business plan should have the ability to stand on its own if need be. In other words, the company description should thoroughly describe your company, even if certain aspects are covered in other sections.
Organization and Management
Once you have described the nature and purpose of your company, you will need to explain your staff setup. This section should include:
• The division of labor – how company processes are divided among the staff
• The management hierarchy
• Profiles of the company’s owner(s), management personnel, and the Board of Directors
• Employee incentives, such as salary, benefits packages, and bonuses
This goal of this section is to demonstrate not only good organization within the company, but also the ability to create loyalty in your employees. Long-term employees minimize human resource costs and increase a business’s chances for success, so banks and investors will want to see that you have an effective system in place for maintaining your staff.
Marketing and Sales Management
The purpose of the marketing and sales section of your business plan is to outline your strategies for marketing your products or services. This section also plans for company growth by describing how the growth could take place.
The section should describe your company’s:
• Marketing methods
• Distributions methods
• Type of sales force
• Sales activities
• Growth strategies
Product or Services
Following the marketing section of your business plan, you will need a section focusing on the product or services your business offers. This is more than a simple description of your product or services, though. You will also need to include:
• The specific benefits your product or service offers customers
• The specific needs of the market, and how your product will meet them
• The advantages your product has over your competitors
• Any copyright, trade secret, or patent information pertaining to your product
• Where any new products or services are in the research and development process
• Current industry research that you could use in the development of products and services
Funding Request
Only once you have described your business from head to toe are you ready to detail your funding needs. This section should include everything a bank or investor needs in order to understand what type of funding you want:
• How much money you need now
• How much money you think you will need over the next five years
• How the money you borrow will be used
• How long you will need funding
• What type of funding you want (i.e. loans, investors, etc.)
• Any other terms you want the funding arrangement to include
Financials
The financials section in your business plan supports your request for outside funding. This section provides an analysis of your company’s prospective financial success. The section also details your company’s financial track record for the past three to five years, unless you are seeking financing for a startup business.
The financials section should include:
• Company income statements for prior years
• Balance sheets for prior years
• Cash flow statements for prior years
• Forecasted company income statements
• Forecasted balance sheets
• Forecasted cash flow statements
• Projections for the next five years – every month or quarter for the first year, with longer intervals for the remaining years
• Collateral you can use to secure a loan
The financials section is a great place to include visuals such as graphs, particularly if you predict a positive trend in your projected financials. A graph allows the reader to quickly take in this information, and may do a better job of encouraging a bank or investor to finance your business. However, be sure that the amount of financing you are requesting is in keeping with your projected financials – no matter how impressive your projections are, if you are asking for more money than is warranted, no bank or investor will give it to you.
Appendices
The appendix is the final section in your business plan. Essentially, this is where you put all of the information that doesn’t fit in the other eight sections, but that someone – particularly a bank or investor – might need to see.
For instance, the market analysis section of your business plan may list the results of market studies you have done as part of your market research. Rather than listing the details of the studies in that section, where they will appear cumbersome and detract from the flow of your business plan, you can provide this information in an appendix.
Other information that should be relegated to an appendix includes:
• Credit histories for both you and your business
• Letters of reference
• References that have bearing on your company and your product or service, such as magazines or books on the topic
• Company licenses and patents
• Copies of contracts, leases, and other legal documents
• Resumes of your top managers
• Names of business consultants, such as your accountant and attorney
Writing a Successful Business Plan
Despite the quantity of information contained in your business plan, it should be laid out in a format that is easy to read. Just like with any piece of business writing, it is important to craft your business plan with your intended audience in mind – and the bankers, investors, and other busy professionals who will read your business plan almost certainly won’t have time to read a tedious document with long-winded paragraphs and large blocks of text.
Business plans for startup companies and company expansions are typically between twenty to forty pages long, but formatting actually accounts for a lot of this length. A strong business plan uses bullet points throughout to break up long sections and highlight its main points. Visuals such as tables and charts are also used to quickly relay specific information, such as trends in sales and other financial information. These techniques ensure that the reader can skim the business plan quickly and efficiently.
Think of your audience as only having fifteen minutes to spend on each business plan that comes across their desks. In that fifteen minutes, you not only have to relay your most important points, but also convince the reader that your business venture merits a financial investment. Your best bet is a well-researched business plan, with an organized, easy-to-read format and clear, confident prose.
About The Author
Jason Kay is a former professional business plan writer and provides business start up advice. He contributes to business magazines and websites such as http://BudgetBusinessPlans.com, which provides business plan writing services and business plan samples.
Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan.
What to Include in Your Business Plan
Your business plan needs to demonstrate that you have thoroughly considered all aspects of running your business. To that end, the standard business plan has nine major sections, covering everything from your business’s mission statement to a detailed financial analysis.
Executive Summary
The first – and most important – section of your business plan is the executive summary. This section is so important that it should literally be the first thing the reader sees – even before the table of contents! However, it should also be written last, as you’ll have a better understanding of the overall message of your business plan after you’ve researched and written the other sections.
One of the most important parts of the executive summary is the mission statement. The mission statement is only three or four sentences long, but it should pack the most punch out of everything else in your business plan: Those four sentences are responsible for not only defining your business, but also capturing the interest of your reader.
The rest of your executive summary should fill in the important details that the mission statement glosses over. For instance, your executive summary should include a short history of the business, including founder profiles and start date; a current snapshot, listing locations, numbers of employees, and products or services offered; and a summary of future plans and goals.
This section is a candidate for a bulleted format, which allows you to list main points in a manner that is easy to scan. Avoid using too much detail – remember, this section is a summary. A page or two is usually sufficient for an executive summary.
Market Analysis
The next section of your business plan focuses on market analysis. In order to show that your business has a reasonable chance for success, you will need to thoroughly research the industry and the market you intend to sell to. No bank or investor is going to back a doomed venture, so this section is sure to fall under especially close scrutiny if you are looking for financing.
Your market analysis should describe your industry, including the size, growth rate, and trends that could affect the industry. This section should also describe your target market – that is, the type or group of customers that your company intends to serve. The description of your target market should include detail such as:
• Distinguishing characteristics
• The needs your company or product line will meet
• What media and/or marketing methods you’ll use to reach them
• What percentage of your target market you expect to be able to wrest away from your competitors
In addition, your market analysis should include the results of any market tests you have done, and an analysis of the strengths and weaknesses of your competitors.
Company Description
After your market analysis, your business plan will need to include a description of your company. This section should describe:
• The nature of your business
• The needs of the market
• How your business will meet these needs
• Your target market, including specific individuals and/or organizations
• The factors that set you apart from your competition and make you likely to succeed
Although some of these things overlap with the previous section, they are still necessary parts of your company description. Each section of your business plan should have the ability to stand on its own if need be. In other words, the company description should thoroughly describe your company, even if certain aspects are covered in other sections.
Organization and Management
Once you have described the nature and purpose of your company, you will need to explain your staff setup. This section should include:
• The division of labor – how company processes are divided among the staff
• The management hierarchy
• Profiles of the company’s owner(s), management personnel, and the Board of Directors
• Employee incentives, such as salary, benefits packages, and bonuses
This goal of this section is to demonstrate not only good organization within the company, but also the ability to create loyalty in your employees. Long-term employees minimize human resource costs and increase a business’s chances for success, so banks and investors will want to see that you have an effective system in place for maintaining your staff.
Marketing and Sales Management
The purpose of the marketing and sales section of your business plan is to outline your strategies for marketing your products or services. This section also plans for company growth by describing how the growth could take place.
The section should describe your company’s:
• Marketing methods
• Distributions methods
• Type of sales force
• Sales activities
• Growth strategies
Product or Services
Following the marketing section of your business plan, you will need a section focusing on the product or services your business offers. This is more than a simple description of your product or services, though. You will also need to include:
• The specific benefits your product or service offers customers
• The specific needs of the market, and how your product will meet them
• The advantages your product has over your competitors
• Any copyright, trade secret, or patent information pertaining to your product
• Where any new products or services are in the research and development process
• Current industry research that you could use in the development of products and services
Funding Request
Only once you have described your business from head to toe are you ready to detail your funding needs. This section should include everything a bank or investor needs in order to understand what type of funding you want:
• How much money you need now
• How much money you think you will need over the next five years
• How the money you borrow will be used
• How long you will need funding
• What type of funding you want (i.e. loans, investors, etc.)
• Any other terms you want the funding arrangement to include
Financials
The financials section in your business plan supports your request for outside funding. This section provides an analysis of your company’s prospective financial success. The section also details your company’s financial track record for the past three to five years, unless you are seeking financing for a startup business.
The financials section should include:
• Company income statements for prior years
• Balance sheets for prior years
• Cash flow statements for prior years
• Forecasted company income statements
• Forecasted balance sheets
• Forecasted cash flow statements
• Projections for the next five years – every month or quarter for the first year, with longer intervals for the remaining years
• Collateral you can use to secure a loan
The financials section is a great place to include visuals such as graphs, particularly if you predict a positive trend in your projected financials. A graph allows the reader to quickly take in this information, and may do a better job of encouraging a bank or investor to finance your business. However, be sure that the amount of financing you are requesting is in keeping with your projected financials – no matter how impressive your projections are, if you are asking for more money than is warranted, no bank or investor will give it to you.
Appendices
The appendix is the final section in your business plan. Essentially, this is where you put all of the information that doesn’t fit in the other eight sections, but that someone – particularly a bank or investor – might need to see.
For instance, the market analysis section of your business plan may list the results of market studies you have done as part of your market research. Rather than listing the details of the studies in that section, where they will appear cumbersome and detract from the flow of your business plan, you can provide this information in an appendix.
Other information that should be relegated to an appendix includes:
• Credit histories for both you and your business
• Letters of reference
• References that have bearing on your company and your product or service, such as magazines or books on the topic
• Company licenses and patents
• Copies of contracts, leases, and other legal documents
• Resumes of your top managers
• Names of business consultants, such as your accountant and attorney
Writing a Successful Business Plan
Despite the quantity of information contained in your business plan, it should be laid out in a format that is easy to read. Just like with any piece of business writing, it is important to craft your business plan with your intended audience in mind – and the bankers, investors, and other busy professionals who will read your business plan almost certainly won’t have time to read a tedious document with long-winded paragraphs and large blocks of text.
Business plans for startup companies and company expansions are typically between twenty to forty pages long, but formatting actually accounts for a lot of this length. A strong business plan uses bullet points throughout to break up long sections and highlight its main points. Visuals such as tables and charts are also used to quickly relay specific information, such as trends in sales and other financial information. These techniques ensure that the reader can skim the business plan quickly and efficiently.
Think of your audience as only having fifteen minutes to spend on each business plan that comes across their desks. In that fifteen minutes, you not only have to relay your most important points, but also convince the reader that your business venture merits a financial investment. Your best bet is a well-researched business plan, with an organized, easy-to-read format and clear, confident prose.
About The Author
Jason Kay is a former professional business plan writer and provides business start up advice. He contributes to business magazines and websites such as http://BudgetBusinessPlans.com, which provides business plan writing services and business plan samples.
Twitter is Not a Popularity Contest
I found an article on Shine written by a person who was comparing Twitter to 7th grade popularity. Her points seemed to be that none of the “cool” people talked to her except in secret (DM).
When I went to the profile, I found it interesting for several reasons.
1. Logo, No picture
2. First name only
3. Bio points to Website for online task journal
4. Tweets seem to be promoting other articles
5. Website was pretty much a wash.
6. Following 780 more than being followed
7. High following of celebrities
In other words, I found absolutely NO reason to want to follow this person, if it is a person, which from the blog posts; it seemed to indicate multiple writers. No names are provided. I could see if she was writing something horrid, but the reality is that she was writing stuff that was untrue, about a service that she has yet to figure out. That is like asking a ten year old for driving lessons. In other words, the novice should seek to learn, so they can act, and then get the results they want.
Another pet peeve, is that after she finishes her metaphor, is she then asks you to follow her on Twitter. Granted it looked like an afterthought, but it seemed hypocritical in my opinion.
So, my advice for the woman who thinks of herself in 7th grade is to:
1. Start engaging with people.
2. If you need to know something, ask.
3. Eliminate celebrities off following list unless she really thinks mrskutcher / Demi Moore or johncmayer / John Mayer are really going to respond to her tweets.
How to Make Email Marketing Works for Your Business
Topic 1 ~ Your Email Subject Lines ~
How To Write A Good E-mail Subject Lines That Works?
Here are the 5 tips:
1. Ask a question. One of the best ways to get a reader's attention is to ask a question. But like a trial lawyer questioning a witness on the stand, make sure it'll get you the response you're looking for. "What's the best way to grow your business?" is a great subject line for business owners. After all, what business owner wouldn't want to grow his or her business? Or let's say you run a health club. An e-mail with the subject line, "How can you lose 5 pounds in one month?" would certainly be compelling. It's important your question be relevant to your audience.
2. Be a tease. A clever subject line can be enticing. When it's done right, reader curiosity is piqued. They want to know more--and they'll open your e-mail. Writing a teaser-style subject line requires some creativity, and your content needs to deliver. A company that sells high-definition TVs could use the subject line, "You're not going to believe your eyes" as a teaser to introduce a new addition to their product line.
3. Tell it like it is. Often, what works best is to say exactly what you want your reader to know. Examples of this straightforward approach are, "Sale on all sweaters this weekend," "Master jazz pianist plays live this Friday" and "The seven secrets of a profitable business." This just-the-facts approach works especially well when you can appeal directly to your audience's interests. It's also the best approach to use when you send a newsletter.
4. Remember "WIIFM". When a person gets your e-mail, the first thing they consider is "what's in it for me?" They have a decision to make. Do they open your e-mail, leave it for later or delete it? If there isn't something about the subject line that lets them know why it's worth their precious time to see what's inside, then the choice will be clear. Keep WIIFM in mind when creating every aspect of your e-mails, including the offer, content, images--and most definitely the subject line. It's all about them. They know that; just make sure you know it, too.
5. Get personal. The more you can make each contact feel you're speaking directly to them, the more effective your communication will be. Whatever style of subject line you use, you can make it personal by using the word "you." Professional copywriters know the secret of using this powerful little word. Just look at the advertisements, mail and e-mail you receive. A few examples are, "Find the right swimsuit for you," "You can save 50 percent on travel," and "You'd look phenomenal in a custom-tailored suit." "You" is ideal, but "your" works too.
6. Not sure which approach is right for you? Try them all, and then show a friend or colleague to get their feedback. Pick the one you believe will be most effective for your audience. Whichever approach you choose, it's always worth spending the time and effort to write a great subject line. Because if your readers don't open your e-mail, they'll never have the chance to read the important message you've created for them inside.
Topic 2 ~ Increase Click-Through Rate (CTR) ~
How to Increased Click-Through Rate (CTR)?
Here are some guidelines:
1. Include a feature, a benefit, and an advantage in the opening. This needs to be used in a subtle way, but in the opening you're really doing a small marketing job for this issue of your email newsletter. Highlight an article or two that are important, explain what you're providing the readers that they won't get elsewhere, and tell them what the benefit will be. A great example is something like "Nokia and Sprint announced second quarter earnings today. Learn what our Wireless Week experts say about the results, and what effect you can expect them to have on the industry at large."
2. Put the email newsletter in the context of your readers' day. This goes hand in hand with the last point. Your readers are busy, and if you can make a compelling case for why they should stop what they are doing and take a few minutes now to read your email newsletter, you'll get them in. We recommend editors reference important events, upcoming trade shows, or other things that say to the reader "You will find it worthwhile to stop and read this email newsletter now, because the information in it will help you stay on top of your business."
3. Keep it fresh. Don't craft a "perfect paragraph" and use it issue after issue after issue. One of the keys to success is to keep the copy fresh and highlight items in that issue of the email newsletter. If you use the same generic language repeatedly, people will stop reading it and it'll be a waste of your time.
4. Keep it short. This is critical. We recommend no more than two to three sentences -- just enough to get them interested and pull them in to read the rest of your email newsletter.
Try it out and see the results! This is just one of the simple things you can do to engage your reader and optimize your CTR.
Topic 3 ~ Killer Email Sales Letter ~
How to Write Killer Email Sales Letter That Get Results?
Here are what we've found works best. Use these tips properly and your results will skyrocket.
1. Your email "from" sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.
2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can't be, don't send an email until you have something beneficial to say.
3. Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial "what's in it for me?" test.
4. The copywriting tone and language should be personal and conversational, instead of stuffy and "corporate".
5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.
6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.
7. Test your subject lines and offers on small segments of your list before you send the email to your entire list.
8. Include "Email this to a friend" service in all your communications for pass along and viral marketing.
Topic 4 ~ Good Call-to-Action ~
Get More Clicks With a Good Call-to-Action!
The call-to-action is a determining factor of your click-through rate. It is an important component of your email copy because it answers three important questions for the recipient. They are:
1. What you want them to do
2. Why they should do it, and
3. How to take that next step.
Whatever action you want your recipients to take, you can make it happen more often with a good call-to-action. First, decide what you want them to do:
1. Buy something
2. Sign up for a service
3. Fill out a form
4. Read an article or get more information
5. Visit your website or store
6. Make an appointment
Etc…
Then, make sure you incorporate these 6 characteristics to get the results you're looking for. Make your call-to action:
1. Visible - People read, react, make decisions and take action differently. Some make decisions right away ("You had me at hello.") and some need more details ("I'm from Missouri."). Place call-to-action links in the beginning, middle and end of the email so that recipients can click whenever they are ready.
2. Clear - Stick to simple words, short phrases, bulleted benefits and paragraphs of 1-3 short sentences. Include appropriate graphics and cut the clutter by making effective use of white space.
3. Compelling - Use action-oriented verbs and phrases: "buy now," "call today," "save" and so on.
4. Rewarding - Offer an incentive or reward for action. For example, "Act now and also receives...," or "the First 100 respondents will be entered into a raffle to win..." The giveaway, or prize, you choose should be closely related to your product or service. That way, you will be targeting customers who are interested in what you have to offer, not just the latest gadget.
5. Urgent - The longer an email sits in an inbox, the less likely it is to be acted on. Create a sense of urgency to get a more immediate response. Try limiting the offer to a specific time period, to the "first 50 customers," "while supplies last," etc.
6. Direct - Your call-to-action links should go to the appropriate page on your website with more details on the specific product or service you're promoting. If you don't have a website, the call-to-action might be store locations to visit or a number to call for an appointment.
Keep in mind that, in addition to repeating your call-to-action, you can vary your call-to-action to appeal to different types of buyers (and to fit your sales cycle). For example: "Click here to buy now" will naturally work better with loyal customers. The softer, "Click here to learn more" may be better for newer prospects.
Topic 5 ~ Avoid Common Pitfalls ~
Read Your Email Message Backwards to Avoid Common Pitfalls
Here are some common problems to look out for:
1. Misspelled words - It's a good idea to spell-check a document, but it's not enough. A spell checker won't catch every error.
2. Wrong word used - This is why a spell checker isn't enough. A spell checker will only flag words it doesn't recognize. It can't tell if a legitimate word is used incorrectly. Some words commonly confused: accept, except; your, you're; then, than; there, their, they're; cite, site, sight; lay, lie; loose, loosen, lose. Also, look out for a missing "r" in the word "your." It's easy to overlook a sentence such as "Visit our Web site now to receive you free copy."
3. Grammar error - Again, if you know you're not a good writer, have someone else check your writing for grammatical errors. Mistakes make you look bad.
4. Punctuation error - This is another area where you'll benefit from a review by someone who knows their stuff. If you're determined to do it yourself, purchase a good grammar or style book. One of the most common punctuation problems: Too many stupid commas!
5. Vague or confusing statement - Make sure every sentence is crystal-clear. You don't want your promotional message to raise more questions than it answers.
6. Illogical statement - Read over what you have written slowly. At the end of each paragraph, ask yourself: "Did that make sense?" Rewrite so that it does.
Topic 6 ~ Frequency of Sending Emails ~
How Often (Frequency) Should You Send Email?
There's no quick answer to the frequency question. It depends on the goals for your email and the type of content you send. Some rough guidelines:
1. Mail at least once a month. Mail less often than this, and you risk being forgotten by recipients. Monthly is the bare minimum if you want to keep your brand or company name top of mind (a common email goal).
2. Let content be your guide. Look at what you provide readers and you'll get a feel for proper frequency. Analyze how often the information changes and how quickly readers must receive it to act on it.
3. Work within your resources. A daily email requires many more resources than a monthly. Better a well-done monthly email than shoddy weekly or daily. It's recommended to start with a monthly. Once that's going smoothly, they can think about moving to weekly. You need to walk before you can run!
4. Watch for trends. Declining response, open, and click-through rates can be signs of list fatigue. Though some decrease is normal, watch carefully and cut back frequency if you see a problem. Don't assume if the unsubscribe rate is stable you're OK. Many people prefer to forward email directly to their delete folder rather than unsubscribe.
Topic 7 ~ Understanding Spam Filters ~
Understanding Spam Filters to Avoid Your Emails Get Junked!
If you send email campaigns long enough, you will inevitably run into spam filter issues. On average, you can expect 10-20% of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. Unfortunately, there is no quick fix. If you want to avoid getting your emails junked by spam filters, you have to understand how they work.
Generally speaking, spam filters look at a long list of criteria to judge whether or not your email is junk. For example, they might look for spammy phrases like "CLICK HERE!" or "FREE! BUY NOW!". They'll assign points each time they see one of those phrases. Certain criteria get more points than others. Here's a sample of criteria from Spam Assassin, one of the most popular spam filters out there:
• Talks about lots of money (.193 points)
• Describes some sort of breakthrough (.232 points)
• Looks like mortgage pitch (.297 points)
• Contains urgent matter (.288 points)
• Money back guarantee (2.051 points)
• Why Pay More? (1.249 points)
It's easy to use "spammy" keywords in your email without even knowing it. Here are some common ways marketers unwittingly trigger spam filters with their campaigns:
1. Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!" too many times in your email. Sometimes, you can't avoid phrases like "FREE SHIPPING!" but use them sparingly, and don't do anything else risky.
2. Going crazy with exclamation points!!!!!!
3. USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL
4. Coloring their fonts bright red, or green
5. Coding sloppy HTML (such as by converting a Microsoft Word file to HTML)
6. Creating an HTML email that's nothing but one big image, with no text (since spam filters can't read images, they assume you're a spammer that's trying to trick 'em)
7. Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)
Topic 8 ~ Why Email Marketing Does not Work? ~
If Your Email Marketing Does not Work, Think Again Why?
Before you arrive at the faulty conclusion that email marketing doesn't work, let’s look at this from a different perspective for a moment that would make your emails ineffective.
First there's what you are writing in the body of the email. If this is your first attempt to get in touch with a prospect, what are you putting in the email? A dissertation? If it's longer than one or two paragraphs, it's too long. Look at your emails like an initial cold call. You need to laser in and deliver a compelling opening statement that's going to grab their interest and stimulate a conversation. Because there's no one to cut you off in an email or stop you from persistent pontification, people have tendency to ramble on and on in an email, giving the prospect the life story of the product or service they want them to consider. Keep it short and focus on the one or two benefits, opening up the opportunity to have a dialogue. That's it.
Second, are you sending attachments in the first email? No attachments! It's hard enough sending an unsolicited email to a prospect. Now you're adding more barriers and increasing the chances of your email winding up in their spam box or junk email folder. Some people have filters on their email that if an attachment is sent it automatically gets deleted. No attachment until that information in the attachment is solicited by the person.
Third, html or text? Once again, with all the email filters people use today, you will increase your odds by sending a text message only rather than trying to get fancy with formatting, graphics and pictures. The prospect really doesn't care about how beautiful your email looks; they care about the core message. Besides, they will never even get a chance to see your beautiful masterpiece in an html email if it's winding up in the trash.
Finally, you are using way too many spam words. As mentioned, the biggest enemy to email marketing or selling via email is the additional security that companies and individuals have on their network or computer. As such, the specific words you are using in the body of the email can be the culprit who is sending your email directly into the trash or spam box. In other words, you are using words that are often identified is spam and in turn, you email is getting flagged and deleted. Not even eye contact! The prospect is not getting a chance to, at the very least, see your email let alone read it and have a chance to respond accordingly.
Ending ~ Please Forward ~
Feel Free To Forward This E-Book To Your Friends!
Thank you for reading this e-book on “How to Make Email Marketing Works for Your Business”. This e-book provides useful guides on email marketing, and helps e-marketers to avoid several pitfalls in email marketing.
We hope you may regard this e-book as a book of guidance and that we can help you in your e-marketing effort.
If you think the outlined tips can help you, please take a few seconds to help us distribute or forward this e-book to as many people as possible.
I appreciate your time taken to read this e-book and I always appreciate reading your thoughtful and well considered comments, please drop an email to me at sales@blastsg.com if you have something to say about this e-book.
Thank you!
Regards,
How To Write A Good E-mail Subject Lines That Works?
Here are the 5 tips:
1. Ask a question. One of the best ways to get a reader's attention is to ask a question. But like a trial lawyer questioning a witness on the stand, make sure it'll get you the response you're looking for. "What's the best way to grow your business?" is a great subject line for business owners. After all, what business owner wouldn't want to grow his or her business? Or let's say you run a health club. An e-mail with the subject line, "How can you lose 5 pounds in one month?" would certainly be compelling. It's important your question be relevant to your audience.
2. Be a tease. A clever subject line can be enticing. When it's done right, reader curiosity is piqued. They want to know more--and they'll open your e-mail. Writing a teaser-style subject line requires some creativity, and your content needs to deliver. A company that sells high-definition TVs could use the subject line, "You're not going to believe your eyes" as a teaser to introduce a new addition to their product line.
3. Tell it like it is. Often, what works best is to say exactly what you want your reader to know. Examples of this straightforward approach are, "Sale on all sweaters this weekend," "Master jazz pianist plays live this Friday" and "The seven secrets of a profitable business." This just-the-facts approach works especially well when you can appeal directly to your audience's interests. It's also the best approach to use when you send a newsletter.
4. Remember "WIIFM". When a person gets your e-mail, the first thing they consider is "what's in it for me?" They have a decision to make. Do they open your e-mail, leave it for later or delete it? If there isn't something about the subject line that lets them know why it's worth their precious time to see what's inside, then the choice will be clear. Keep WIIFM in mind when creating every aspect of your e-mails, including the offer, content, images--and most definitely the subject line. It's all about them. They know that; just make sure you know it, too.
5. Get personal. The more you can make each contact feel you're speaking directly to them, the more effective your communication will be. Whatever style of subject line you use, you can make it personal by using the word "you." Professional copywriters know the secret of using this powerful little word. Just look at the advertisements, mail and e-mail you receive. A few examples are, "Find the right swimsuit for you," "You can save 50 percent on travel," and "You'd look phenomenal in a custom-tailored suit." "You" is ideal, but "your" works too.
6. Not sure which approach is right for you? Try them all, and then show a friend or colleague to get their feedback. Pick the one you believe will be most effective for your audience. Whichever approach you choose, it's always worth spending the time and effort to write a great subject line. Because if your readers don't open your e-mail, they'll never have the chance to read the important message you've created for them inside.
Topic 2 ~ Increase Click-Through Rate (CTR) ~
How to Increased Click-Through Rate (CTR)?
Here are some guidelines:
1. Include a feature, a benefit, and an advantage in the opening. This needs to be used in a subtle way, but in the opening you're really doing a small marketing job for this issue of your email newsletter. Highlight an article or two that are important, explain what you're providing the readers that they won't get elsewhere, and tell them what the benefit will be. A great example is something like "Nokia and Sprint announced second quarter earnings today. Learn what our Wireless Week experts say about the results, and what effect you can expect them to have on the industry at large."
2. Put the email newsletter in the context of your readers' day. This goes hand in hand with the last point. Your readers are busy, and if you can make a compelling case for why they should stop what they are doing and take a few minutes now to read your email newsletter, you'll get them in. We recommend editors reference important events, upcoming trade shows, or other things that say to the reader "You will find it worthwhile to stop and read this email newsletter now, because the information in it will help you stay on top of your business."
3. Keep it fresh. Don't craft a "perfect paragraph" and use it issue after issue after issue. One of the keys to success is to keep the copy fresh and highlight items in that issue of the email newsletter. If you use the same generic language repeatedly, people will stop reading it and it'll be a waste of your time.
4. Keep it short. This is critical. We recommend no more than two to three sentences -- just enough to get them interested and pull them in to read the rest of your email newsletter.
Try it out and see the results! This is just one of the simple things you can do to engage your reader and optimize your CTR.
Topic 3 ~ Killer Email Sales Letter ~
How to Write Killer Email Sales Letter That Get Results?
Here are what we've found works best. Use these tips properly and your results will skyrocket.
1. Your email "from" sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.
2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can't be, don't send an email until you have something beneficial to say.
3. Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial "what's in it for me?" test.
4. The copywriting tone and language should be personal and conversational, instead of stuffy and "corporate".
5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.
6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.
7. Test your subject lines and offers on small segments of your list before you send the email to your entire list.
8. Include "Email this to a friend" service in all your communications for pass along and viral marketing.
Topic 4 ~ Good Call-to-Action ~
Get More Clicks With a Good Call-to-Action!
The call-to-action is a determining factor of your click-through rate. It is an important component of your email copy because it answers three important questions for the recipient. They are:
1. What you want them to do
2. Why they should do it, and
3. How to take that next step.
Whatever action you want your recipients to take, you can make it happen more often with a good call-to-action. First, decide what you want them to do:
1. Buy something
2. Sign up for a service
3. Fill out a form
4. Read an article or get more information
5. Visit your website or store
6. Make an appointment
Etc…
Then, make sure you incorporate these 6 characteristics to get the results you're looking for. Make your call-to action:
1. Visible - People read, react, make decisions and take action differently. Some make decisions right away ("You had me at hello.") and some need more details ("I'm from Missouri."). Place call-to-action links in the beginning, middle and end of the email so that recipients can click whenever they are ready.
2. Clear - Stick to simple words, short phrases, bulleted benefits and paragraphs of 1-3 short sentences. Include appropriate graphics and cut the clutter by making effective use of white space.
3. Compelling - Use action-oriented verbs and phrases: "buy now," "call today," "save" and so on.
4. Rewarding - Offer an incentive or reward for action. For example, "Act now and also receives...," or "the First 100 respondents will be entered into a raffle to win..." The giveaway, or prize, you choose should be closely related to your product or service. That way, you will be targeting customers who are interested in what you have to offer, not just the latest gadget.
5. Urgent - The longer an email sits in an inbox, the less likely it is to be acted on. Create a sense of urgency to get a more immediate response. Try limiting the offer to a specific time period, to the "first 50 customers," "while supplies last," etc.
6. Direct - Your call-to-action links should go to the appropriate page on your website with more details on the specific product or service you're promoting. If you don't have a website, the call-to-action might be store locations to visit or a number to call for an appointment.
Keep in mind that, in addition to repeating your call-to-action, you can vary your call-to-action to appeal to different types of buyers (and to fit your sales cycle). For example: "Click here to buy now" will naturally work better with loyal customers. The softer, "Click here to learn more" may be better for newer prospects.
Topic 5 ~ Avoid Common Pitfalls ~
Read Your Email Message Backwards to Avoid Common Pitfalls
Here are some common problems to look out for:
1. Misspelled words - It's a good idea to spell-check a document, but it's not enough. A spell checker won't catch every error.
2. Wrong word used - This is why a spell checker isn't enough. A spell checker will only flag words it doesn't recognize. It can't tell if a legitimate word is used incorrectly. Some words commonly confused: accept, except; your, you're; then, than; there, their, they're; cite, site, sight; lay, lie; loose, loosen, lose. Also, look out for a missing "r" in the word "your." It's easy to overlook a sentence such as "Visit our Web site now to receive you free copy."
3. Grammar error - Again, if you know you're not a good writer, have someone else check your writing for grammatical errors. Mistakes make you look bad.
4. Punctuation error - This is another area where you'll benefit from a review by someone who knows their stuff. If you're determined to do it yourself, purchase a good grammar or style book. One of the most common punctuation problems: Too many stupid commas!
5. Vague or confusing statement - Make sure every sentence is crystal-clear. You don't want your promotional message to raise more questions than it answers.
6. Illogical statement - Read over what you have written slowly. At the end of each paragraph, ask yourself: "Did that make sense?" Rewrite so that it does.
Topic 6 ~ Frequency of Sending Emails ~
How Often (Frequency) Should You Send Email?
There's no quick answer to the frequency question. It depends on the goals for your email and the type of content you send. Some rough guidelines:
1. Mail at least once a month. Mail less often than this, and you risk being forgotten by recipients. Monthly is the bare minimum if you want to keep your brand or company name top of mind (a common email goal).
2. Let content be your guide. Look at what you provide readers and you'll get a feel for proper frequency. Analyze how often the information changes and how quickly readers must receive it to act on it.
3. Work within your resources. A daily email requires many more resources than a monthly. Better a well-done monthly email than shoddy weekly or daily. It's recommended to start with a monthly. Once that's going smoothly, they can think about moving to weekly. You need to walk before you can run!
4. Watch for trends. Declining response, open, and click-through rates can be signs of list fatigue. Though some decrease is normal, watch carefully and cut back frequency if you see a problem. Don't assume if the unsubscribe rate is stable you're OK. Many people prefer to forward email directly to their delete folder rather than unsubscribe.
Topic 7 ~ Understanding Spam Filters ~
Understanding Spam Filters to Avoid Your Emails Get Junked!
If you send email campaigns long enough, you will inevitably run into spam filter issues. On average, you can expect 10-20% of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. Unfortunately, there is no quick fix. If you want to avoid getting your emails junked by spam filters, you have to understand how they work.
Generally speaking, spam filters look at a long list of criteria to judge whether or not your email is junk. For example, they might look for spammy phrases like "CLICK HERE!" or "FREE! BUY NOW!". They'll assign points each time they see one of those phrases. Certain criteria get more points than others. Here's a sample of criteria from Spam Assassin, one of the most popular spam filters out there:
• Talks about lots of money (.193 points)
• Describes some sort of breakthrough (.232 points)
• Looks like mortgage pitch (.297 points)
• Contains urgent matter (.288 points)
• Money back guarantee (2.051 points)
• Why Pay More? (1.249 points)
It's easy to use "spammy" keywords in your email without even knowing it. Here are some common ways marketers unwittingly trigger spam filters with their campaigns:
1. Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!" too many times in your email. Sometimes, you can't avoid phrases like "FREE SHIPPING!" but use them sparingly, and don't do anything else risky.
2. Going crazy with exclamation points!!!!!!
3. USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL
4. Coloring their fonts bright red, or green
5. Coding sloppy HTML (such as by converting a Microsoft Word file to HTML)
6. Creating an HTML email that's nothing but one big image, with no text (since spam filters can't read images, they assume you're a spammer that's trying to trick 'em)
7. Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)
Topic 8 ~ Why Email Marketing Does not Work? ~
If Your Email Marketing Does not Work, Think Again Why?
Before you arrive at the faulty conclusion that email marketing doesn't work, let’s look at this from a different perspective for a moment that would make your emails ineffective.
First there's what you are writing in the body of the email. If this is your first attempt to get in touch with a prospect, what are you putting in the email? A dissertation? If it's longer than one or two paragraphs, it's too long. Look at your emails like an initial cold call. You need to laser in and deliver a compelling opening statement that's going to grab their interest and stimulate a conversation. Because there's no one to cut you off in an email or stop you from persistent pontification, people have tendency to ramble on and on in an email, giving the prospect the life story of the product or service they want them to consider. Keep it short and focus on the one or two benefits, opening up the opportunity to have a dialogue. That's it.
Second, are you sending attachments in the first email? No attachments! It's hard enough sending an unsolicited email to a prospect. Now you're adding more barriers and increasing the chances of your email winding up in their spam box or junk email folder. Some people have filters on their email that if an attachment is sent it automatically gets deleted. No attachment until that information in the attachment is solicited by the person.
Third, html or text? Once again, with all the email filters people use today, you will increase your odds by sending a text message only rather than trying to get fancy with formatting, graphics and pictures. The prospect really doesn't care about how beautiful your email looks; they care about the core message. Besides, they will never even get a chance to see your beautiful masterpiece in an html email if it's winding up in the trash.
Finally, you are using way too many spam words. As mentioned, the biggest enemy to email marketing or selling via email is the additional security that companies and individuals have on their network or computer. As such, the specific words you are using in the body of the email can be the culprit who is sending your email directly into the trash or spam box. In other words, you are using words that are often identified is spam and in turn, you email is getting flagged and deleted. Not even eye contact! The prospect is not getting a chance to, at the very least, see your email let alone read it and have a chance to respond accordingly.
Ending ~ Please Forward ~
Feel Free To Forward This E-Book To Your Friends!
Thank you for reading this e-book on “How to Make Email Marketing Works for Your Business”. This e-book provides useful guides on email marketing, and helps e-marketers to avoid several pitfalls in email marketing.
We hope you may regard this e-book as a book of guidance and that we can help you in your e-marketing effort.
If you think the outlined tips can help you, please take a few seconds to help us distribute or forward this e-book to as many people as possible.
I appreciate your time taken to read this e-book and I always appreciate reading your thoughtful and well considered comments, please drop an email to me at sales@blastsg.com if you have something to say about this e-book.
Thank you!
Regards,
How to Successfully Navigate Your Business through an Economic Downturn
An economic downturn is a phase of the business cycle in which the economy as a whole is in decline.This phase basically marks the end of the period of growth in the business cycle. Economic downturns are characterized by decreased levels of consumer purchases (especially of durable goods) and, subsequently, reduced levels of production by businesses.
While economic downturns are admittedly difficult, and are formidable obstacles to small businesses that are trying to survive and grow, an economic downturn can open up opportunities. A well-managed company can realize the opportunity to gain market share by taking customers away from their competitors. Resourceful entrepreneurs capture the available opportunities, from an economic downturn, by developing alternate methods of doing business that were never implemented during a prior growth period.
The challenge of successfully navigating your business through an economic downturn lies in the realignment of your business with current economic realities. Specifically, you, as the business owner, need to renew a focus on your core clients/customers, reduce your operating expenses, conserve cash, and manage more proactively, rather than reactively, is paramount.
Here are best practices that will help you to successfully navigate your business through an economic downturn:
Goals:
The primary goal of any business owner is to survive the current economic downturn and to develop a leaner, more cost-effective and more efficient operation. The secondary goal is to grow the business even during this current economic downturn.
Objectives:
• Conserve cash.
• Protect assets.
• Reduce costs.
• Improve efficiencies.
• Grow customer base.
Required Action:
• Do not panic… History shows that economic downturns do not last forever. Remain calm and act in a rational manner as you refocus your attention on resizing your company to the current economic conditions.
• Focus on what YOU can control… Don’t let the media's rhetoric concerning recessions and economic slowdown deter you from achieving business success. It´s a trap! Why? Because the condition of the economy is beyond your control. Surviving economic downturns requires a focus on what you can control, i.e. your relevant business activities.
• Communicate, communicate, and communicate! Beware of the pitfall of trying to do too much on your own. It is a difficult task indeed to survive and to grow your business solely with your own efforts. Solicit ideas and seek the help of other people (your employees, suppliers, lenders, customers, and advisors). Communicate honestly and consistently. Effective two-way communication is the key.
• Negotiate, negotiate, and negotiate! The value of a strong negotiation skill set cannot be overstated. Negotiating better deals and contracts is an absolute must for realigning and resizing your company to the current economic conditions. The key to success is not only knowing how to develop a win-win approach in negotiations with all parties, but also keeping in mind the fact that you want a favorable outcome for yourself too.
Recommended Best Practice Activities:
The Nuts and Bolts… The following list of recommended best practice activities is critical for your business' survival and for its growth during an economic downturn. The actual financial health of your particular business, at the outset of the economic downturn, will dictate the priority and urgency of the implementation of the following best practice activities.
1. Diligently monitor your cash flow: Forecast your cash flow monthly to ensure that expenses and planned expenditures are in line with accounts receivable. Include cash flow statements into your monthly financial reporting. Project cash requirements three-to- six months in advance. The key is to know how to monitor, protect, control, and put cash to work.
2. Carefully convert your inventories: Convert excess, obsolete, and slow-moving inventory items into cash. Consider returning excess and slow-moving items back to the suppliers. Close-out or inventory reduction sales work well to resize your inventory. Also, consider narrowing your product offerings. Well-timed order placement helps to reduce excess inventory levels and occasional material shortages. The key is to reduce the amount of your inventory without losing sales.
3. Timely collection of your accounts receivable: This asset should be converted to cash as quickly as possible. Offer prompt payment discounts to encourage timely payments. Make changes in the terms of sale for slow paying customers (i.e. changing net 30 day terms to COD). Invoicing is an important part of your cash flow management. The first rule of invoicing is to do it as soon as possible after products are shipped and/or after services are delivered. Place an emphasis on reducing billing errors. Most customers delay payments because an invoice had errors, and therefore, will not pay until they receive a corrected copy. Email or fax your invoices to save on mailing time. Post the payments that you have received and make deposits more frequently. The key is to develop an efficient collection system that generates timely payments and one that gives you advance warning of problems.
4. Re-focus your attention on your existing clients/customers: Make customer satisfaction your priority. A regular review of your customers' buying history and frequency of purchases can reveal some interesting facts about your customers' buying habits. Consider signing long-term contracts with your core clients/customers which will add to your security. Offer a discount for upfront cash payments. The key is to do what it takes to keep your current customers loyal.
5. Re-negotiate with your suppliers, lenders, and landlord:
i) Suppliers: Always keep your negotiations on the level of need, saying that your company has reviewed its cost structure and has determined that it needs to lower supplier costs. . Tell the supplier that you value the relationship you have developed, but that you need to receive a cost reduction immediately. Ask your supplier for a lower material price, a longer payment cycle, and the elimination of finance charges. Also, see if you can buy material from them on a consignment basis. In return for their price concessions, be willing to agree to a long-term contract. Explore the idea of bartering as a form of payment.
ii) Lenders: Everything in business finance is negotiable and your relationship with a bank is no exception. The first step to successful renegotiations is to convince your lenders that you can ultimately pay off the renegotiated loan. You must point out to your lenders why it would be in their best interest to agree to a new arrangement. Showing them your business plan and your action plan that includes your cost-savings initiatives, along with "the how" and "the when" of the implementation of your plan is the best way to achieve this goal. Explain to them that you will need their cooperation to insure that you can survive, as well as, grow your business during the economic downturn. Negotiated items include: the rate of interest, the required security to cover the loan, and the beginning date for repayment. A beginning date for repayment could be immediate, within several months or as long as a year. The key is to realize that your lender will work with you, but that frequent and continual communications with them is critical.
iii) Landlord: Meet with your landlord. Explain your need to have them extend the term of your lease at a reduced cost. Make sure you have a clause in the lease agreement that entitles you to have the right to sublet any or all of the leased space.
6. Re-evaluate your staffing requirements: This is a very critical area. Salaries/wages are a major expense of doing business. Therefore, any reduction in the hours worked through work schedule changes, short-term layoffs or permanent layoffs has an immediate cost saving benefit. Most companies ramped up hiring new employees in the good times, only to find that they are currently overstaffed due to slow sales during the economic downturn. In terms of down-sizing your staff, be very careful not to reduce your staff to a level that forces you to skimp on customer service and quality. Consider the use of part-timers or the current trend of outsourcing certain functions to independent contractors.
7. Shop for better insurances rates: Get quotations from other insurance agents for comparable coverage to determine whether or not your present insurance carrier is competitive. Also, consider revising your coverage to reduce premium costs. The key is to have the right balance-to be adequately insured, but not under or over insured.
8. Re-evaluate your advertising: Contrary to the other cost-cutting initiatives, evaluate the possibility of increasing your advertising expenditures. This tactic realizes the advantage of the reduced "noise" and congestion (fewer advertisers) in the marketplace. The downturn period a great opportunity to increase brand awareness and create additional demand for your product/service offerings.
9. Seek the help of outside advisors: The use of an advisory board comprised of your CPA, attorney, and business consultant offers you objectivity and provides you with professional advice and guidance. Their collective experience in working with similar situations in past economic downturns is invaluable.
10. Review your other expenses: Target an across-the-board cost-cutting initiative of 10-15%. Attempt to eliminate unnecessary expenses. Tightening your belt in order to weather the downturn makes practical, financial sense.
Proactively managing your business through an economic downturn is an enormous challenge and is critical for your survival. However, through well-planned initiatives, an economic downturn can create tremendous opportunity for your company to gain greater market share. In order to take advantage of this growth opportunity, you must act quickly to implement the above best business practices to continue realigning and resizing your company to the current economic conditions.
Copyright © 2008 Terry H. Hill
You may reprint this article free of charge in your newsletter, magazine, or on your website, provided that the article is unedited, and that the copyright, author's bio, and contact information below appears with each article. Articles appearing on the web must provide a hyperlink to the author's web site, http://www.legacyai.com
Terry H. Hill is the founder and managing partner of Legacy Associates, Inc, a business consulting and advisory services firm. A veteran chief executive, Terry works directly with business owners of privately held companies on the issues and challenges that they face in each stage of their business life cycle. To find out how he can help you take your business to the next level, visit his site at http://www.legacyai.com
To download a copy of this article, click on this link: http://www.legacyai.com/Article_Downturn.html.
About The Author
An author, speaker, and consultant, Terry H. Hill is the founder and managing partner of Legacy Associates, Inc., a business consulting and advisory services firm based in Sarasota, Florida. A veteran chief executive, Terry works directly with business owners of privately held companies on the issues and challenges that they face in each stage of their business life cycle. Terry is the author of the business desk-reference book, How to Jump Start Your Business. He hosts the Business Insights from Legacy Blog at http://blog.legacyai.com and writes a bi-monthly eNewsletter, "Business Insights from Legacy eZine."
By signing up for Business Insights from Legacy eZine at http://tinyurl.com/2t4fxs you can keep abreast of the latest tips, tactics, and best business practices. You will, also, receive the free eBook, Jump Start Your Knowledge of Business.
Contact Terry by email at http://www.legacyai.com or telephone him at 941-556-1299.
While economic downturns are admittedly difficult, and are formidable obstacles to small businesses that are trying to survive and grow, an economic downturn can open up opportunities. A well-managed company can realize the opportunity to gain market share by taking customers away from their competitors. Resourceful entrepreneurs capture the available opportunities, from an economic downturn, by developing alternate methods of doing business that were never implemented during a prior growth period.
The challenge of successfully navigating your business through an economic downturn lies in the realignment of your business with current economic realities. Specifically, you, as the business owner, need to renew a focus on your core clients/customers, reduce your operating expenses, conserve cash, and manage more proactively, rather than reactively, is paramount.
Here are best practices that will help you to successfully navigate your business through an economic downturn:
Goals:
The primary goal of any business owner is to survive the current economic downturn and to develop a leaner, more cost-effective and more efficient operation. The secondary goal is to grow the business even during this current economic downturn.
Objectives:
• Conserve cash.
• Protect assets.
• Reduce costs.
• Improve efficiencies.
• Grow customer base.
Required Action:
• Do not panic… History shows that economic downturns do not last forever. Remain calm and act in a rational manner as you refocus your attention on resizing your company to the current economic conditions.
• Focus on what YOU can control… Don’t let the media's rhetoric concerning recessions and economic slowdown deter you from achieving business success. It´s a trap! Why? Because the condition of the economy is beyond your control. Surviving economic downturns requires a focus on what you can control, i.e. your relevant business activities.
• Communicate, communicate, and communicate! Beware of the pitfall of trying to do too much on your own. It is a difficult task indeed to survive and to grow your business solely with your own efforts. Solicit ideas and seek the help of other people (your employees, suppliers, lenders, customers, and advisors). Communicate honestly and consistently. Effective two-way communication is the key.
• Negotiate, negotiate, and negotiate! The value of a strong negotiation skill set cannot be overstated. Negotiating better deals and contracts is an absolute must for realigning and resizing your company to the current economic conditions. The key to success is not only knowing how to develop a win-win approach in negotiations with all parties, but also keeping in mind the fact that you want a favorable outcome for yourself too.
Recommended Best Practice Activities:
The Nuts and Bolts… The following list of recommended best practice activities is critical for your business' survival and for its growth during an economic downturn. The actual financial health of your particular business, at the outset of the economic downturn, will dictate the priority and urgency of the implementation of the following best practice activities.
1. Diligently monitor your cash flow: Forecast your cash flow monthly to ensure that expenses and planned expenditures are in line with accounts receivable. Include cash flow statements into your monthly financial reporting. Project cash requirements three-to- six months in advance. The key is to know how to monitor, protect, control, and put cash to work.
2. Carefully convert your inventories: Convert excess, obsolete, and slow-moving inventory items into cash. Consider returning excess and slow-moving items back to the suppliers. Close-out or inventory reduction sales work well to resize your inventory. Also, consider narrowing your product offerings. Well-timed order placement helps to reduce excess inventory levels and occasional material shortages. The key is to reduce the amount of your inventory without losing sales.
3. Timely collection of your accounts receivable: This asset should be converted to cash as quickly as possible. Offer prompt payment discounts to encourage timely payments. Make changes in the terms of sale for slow paying customers (i.e. changing net 30 day terms to COD). Invoicing is an important part of your cash flow management. The first rule of invoicing is to do it as soon as possible after products are shipped and/or after services are delivered. Place an emphasis on reducing billing errors. Most customers delay payments because an invoice had errors, and therefore, will not pay until they receive a corrected copy. Email or fax your invoices to save on mailing time. Post the payments that you have received and make deposits more frequently. The key is to develop an efficient collection system that generates timely payments and one that gives you advance warning of problems.
4. Re-focus your attention on your existing clients/customers: Make customer satisfaction your priority. A regular review of your customers' buying history and frequency of purchases can reveal some interesting facts about your customers' buying habits. Consider signing long-term contracts with your core clients/customers which will add to your security. Offer a discount for upfront cash payments. The key is to do what it takes to keep your current customers loyal.
5. Re-negotiate with your suppliers, lenders, and landlord:
i) Suppliers: Always keep your negotiations on the level of need, saying that your company has reviewed its cost structure and has determined that it needs to lower supplier costs. . Tell the supplier that you value the relationship you have developed, but that you need to receive a cost reduction immediately. Ask your supplier for a lower material price, a longer payment cycle, and the elimination of finance charges. Also, see if you can buy material from them on a consignment basis. In return for their price concessions, be willing to agree to a long-term contract. Explore the idea of bartering as a form of payment.
ii) Lenders: Everything in business finance is negotiable and your relationship with a bank is no exception. The first step to successful renegotiations is to convince your lenders that you can ultimately pay off the renegotiated loan. You must point out to your lenders why it would be in their best interest to agree to a new arrangement. Showing them your business plan and your action plan that includes your cost-savings initiatives, along with "the how" and "the when" of the implementation of your plan is the best way to achieve this goal. Explain to them that you will need their cooperation to insure that you can survive, as well as, grow your business during the economic downturn. Negotiated items include: the rate of interest, the required security to cover the loan, and the beginning date for repayment. A beginning date for repayment could be immediate, within several months or as long as a year. The key is to realize that your lender will work with you, but that frequent and continual communications with them is critical.
iii) Landlord: Meet with your landlord. Explain your need to have them extend the term of your lease at a reduced cost. Make sure you have a clause in the lease agreement that entitles you to have the right to sublet any or all of the leased space.
6. Re-evaluate your staffing requirements: This is a very critical area. Salaries/wages are a major expense of doing business. Therefore, any reduction in the hours worked through work schedule changes, short-term layoffs or permanent layoffs has an immediate cost saving benefit. Most companies ramped up hiring new employees in the good times, only to find that they are currently overstaffed due to slow sales during the economic downturn. In terms of down-sizing your staff, be very careful not to reduce your staff to a level that forces you to skimp on customer service and quality. Consider the use of part-timers or the current trend of outsourcing certain functions to independent contractors.
7. Shop for better insurances rates: Get quotations from other insurance agents for comparable coverage to determine whether or not your present insurance carrier is competitive. Also, consider revising your coverage to reduce premium costs. The key is to have the right balance-to be adequately insured, but not under or over insured.
8. Re-evaluate your advertising: Contrary to the other cost-cutting initiatives, evaluate the possibility of increasing your advertising expenditures. This tactic realizes the advantage of the reduced "noise" and congestion (fewer advertisers) in the marketplace. The downturn period a great opportunity to increase brand awareness and create additional demand for your product/service offerings.
9. Seek the help of outside advisors: The use of an advisory board comprised of your CPA, attorney, and business consultant offers you objectivity and provides you with professional advice and guidance. Their collective experience in working with similar situations in past economic downturns is invaluable.
10. Review your other expenses: Target an across-the-board cost-cutting initiative of 10-15%. Attempt to eliminate unnecessary expenses. Tightening your belt in order to weather the downturn makes practical, financial sense.
Proactively managing your business through an economic downturn is an enormous challenge and is critical for your survival. However, through well-planned initiatives, an economic downturn can create tremendous opportunity for your company to gain greater market share. In order to take advantage of this growth opportunity, you must act quickly to implement the above best business practices to continue realigning and resizing your company to the current economic conditions.
Copyright © 2008 Terry H. Hill
You may reprint this article free of charge in your newsletter, magazine, or on your website, provided that the article is unedited, and that the copyright, author's bio, and contact information below appears with each article. Articles appearing on the web must provide a hyperlink to the author's web site, http://www.legacyai.com
Terry H. Hill is the founder and managing partner of Legacy Associates, Inc, a business consulting and advisory services firm. A veteran chief executive, Terry works directly with business owners of privately held companies on the issues and challenges that they face in each stage of their business life cycle. To find out how he can help you take your business to the next level, visit his site at http://www.legacyai.com
To download a copy of this article, click on this link: http://www.legacyai.com/Article_Downturn.html.
About The Author
An author, speaker, and consultant, Terry H. Hill is the founder and managing partner of Legacy Associates, Inc., a business consulting and advisory services firm based in Sarasota, Florida. A veteran chief executive, Terry works directly with business owners of privately held companies on the issues and challenges that they face in each stage of their business life cycle. Terry is the author of the business desk-reference book, How to Jump Start Your Business. He hosts the Business Insights from Legacy Blog at http://blog.legacyai.com and writes a bi-monthly eNewsletter, "Business Insights from Legacy eZine."
By signing up for Business Insights from Legacy eZine at http://tinyurl.com/2t4fxs you can keep abreast of the latest tips, tactics, and best business practices. You will, also, receive the free eBook, Jump Start Your Knowledge of Business.
Contact Terry by email at http://www.legacyai.com or telephone him at 941-556-1299.
How to Sell Yourself and Make Customers Love You For It!
Nowadays, online businesses are a dime a dozen. Every single day, hundreds of people start their own online businesses on the internet. But few have any idea how to make their business financially viable.
In order to run a profitable business, you've got to be able to sell something. In this world, nothing moves until something is sold. If you want to move your business forward, you've got to sell something.
You've got to sell your products and services, and more importantly, you've got to sell yourself.
Face it, people have to first buy into you before they even buy into your products.
Take for example the insurance industry. There are so many insurance agents out there. Say you know Frank, Jack, and Daniel and all three of them are from the same insurance company. All three of them approach you to tell you about their company's insurance products. All three of them are selling to you the same product. What makes you buy from Frank rather than Jack and Daniel?
Basically, one thing... you like and trust Frank much better than the other two.
As you can see, selling yourself is much more important that selling your product.
So how do you sell yourself?
You've got to position yourself as the expert.
It is important that people feel that you are an expert in what you do or what you sell. For example, back to the insurance example, perhaps you prefer Frank because you feel that he is more confident about what he is selling and he knows what he is talking about. Jack and Daniel just seem less sure of themselves as they interact with you while Frank is relaxed yet confident as he speaks to you.
It is important, therefore, to brand yourself as an expert in your niche. One way of doing so is to write plenty of articles and submit them to the article directories. In this way, when people stumble upon your articles online, you gain instant credibility online as you are seen as the expert and the "go to" person.
Also, you want to get your prospects and customers to trust you by giving away valuable help and products to them for free whenever you can.
Give them a free report that you wrote, give them an interview you recorded with another expert in your field, give them free advice, give them free consultation, give them whatever you can afford to give them that doesn't cost you a whole lot to give away.
In other words, give them something that is of good value to them, yet something that costs you almost nothing to give away!
When you are generous with your prospects in such a way, your prospects begin to trust you and believe that you genuinely desire to help them and they will more likely buy from you and become loyal long term customers of yours over the long haul.
In fact, once you've gotten their trust and loyalty, they'll buy from you over and over again.
What does it take to build a sexy six figure income online from scratch? Get my special report for free here: Sexy Six Figure Income Report
Article Source: http://EzineArticles.com/?expert=Patrick_Loh
In order to run a profitable business, you've got to be able to sell something. In this world, nothing moves until something is sold. If you want to move your business forward, you've got to sell something.
You've got to sell your products and services, and more importantly, you've got to sell yourself.
Face it, people have to first buy into you before they even buy into your products.
Take for example the insurance industry. There are so many insurance agents out there. Say you know Frank, Jack, and Daniel and all three of them are from the same insurance company. All three of them approach you to tell you about their company's insurance products. All three of them are selling to you the same product. What makes you buy from Frank rather than Jack and Daniel?
Basically, one thing... you like and trust Frank much better than the other two.
As you can see, selling yourself is much more important that selling your product.
So how do you sell yourself?
You've got to position yourself as the expert.
It is important that people feel that you are an expert in what you do or what you sell. For example, back to the insurance example, perhaps you prefer Frank because you feel that he is more confident about what he is selling and he knows what he is talking about. Jack and Daniel just seem less sure of themselves as they interact with you while Frank is relaxed yet confident as he speaks to you.
It is important, therefore, to brand yourself as an expert in your niche. One way of doing so is to write plenty of articles and submit them to the article directories. In this way, when people stumble upon your articles online, you gain instant credibility online as you are seen as the expert and the "go to" person.
Also, you want to get your prospects and customers to trust you by giving away valuable help and products to them for free whenever you can.
Give them a free report that you wrote, give them an interview you recorded with another expert in your field, give them free advice, give them free consultation, give them whatever you can afford to give them that doesn't cost you a whole lot to give away.
In other words, give them something that is of good value to them, yet something that costs you almost nothing to give away!
When you are generous with your prospects in such a way, your prospects begin to trust you and believe that you genuinely desire to help them and they will more likely buy from you and become loyal long term customers of yours over the long haul.
In fact, once you've gotten their trust and loyalty, they'll buy from you over and over again.
What does it take to build a sexy six figure income online from scratch? Get my special report for free here: Sexy Six Figure Income Report
Article Source: http://EzineArticles.com/?expert=Patrick_Loh
Association of Work-at-Home Women was Long Overdue
Lately, I have been getting in these little rants about the "jobs" that some work-at-home moms are taking. Most, are nothing short of piece work, paying as low as a penny. These women are targeted by companies, because they know women routinely undervalue their skills.
Research seems to bear this out: "There are 10.5 million women-owned businesses in the United States today, yet only 3%, or 250,000, generate a million dollars or more in annual revenue." source: The M3 RACE
EnterThe Association of Work at Home Women . Founded by Carrie Wilkerson, known as the Barefoot_Exec, this association attempts to fill in the gaps that many associations has left. Many of the other sites tended to undermine the value of women business owners by partnering with those that wanted to exploit them.
What Makes AWHW Different?
1. It is for women: Many of the other sites are for anyone who hangs out a shingle.
2. Economical: Some of the other sites price the new business owner, or aspiring business owner out of the market. AWHW offers 3 levels of membership at prices to fit any budget. Those sites that were free came at the expense of non-ending spam.
3. Offers REAL information: The SBA can handle whatever is going on in DC, but what business owners REALLY want to know is how to balance their life, be taken seriously as a business, or what structure is best for them.
4. Opportunities to connect with others: A one-person show is tough no matter how you go, but the needs of a work-at-home woman are different, particularly if there are children in the home. With the AWHW, there is the sounding board that many have craved.
5. Practical: One of the things about Carrie Wilkerson (Barefoot_Exec) is she does things with integrity and excellence. This is not JUST another organization. By looking at her other sites, reading her newsletters, and listening to her interviews; one thing is crystal clear, Carrie has a heart for mentoring women. She has gathered some of the best to help build this organization, so that it serves the needs of work-at-home moms.
6. It's tax deductable. YES!!
Watch this Movie and answer the question: Do You Deserve More?
Why joining is a No-brainer
1. The founder is one of you. She has been a work-at-home mom for over 10 years.
2. She is successful at it. There is a difference in how a person speaks when it is coming from the place of experience. You can spend your time on sites put up by nameless, faceless people or you can align yourself with the proven.
3. For the price that the AWHW is charging on a monthly basis, you can't buy a month's worth of Starbucks. But the value of the content which is being provided far EXCEEDS what she is asking.
For Example:
A. Printed Newsletter (Imagine that, something you can touch, and go back to without doing a google search)
B. Online only content (For those who need more, you get it online)
C. A Directory filled with contacts (Just think of how many rubber chicken dinners that saved you)
D. Forums: This is your place to connect, without the penny-a-piece offers that someone has put in trying to recruit others. Consider it your space.
In short, AWHW is for any woman who is tired of working in isolation or being taken advantage of by clients because there was no place to ask questions. It is time to be a part of something positive for women. Quite frankly, this Association was long overdue.YOU deserve more!.