Online Customers Hold the Power?

This 100 year old ad spells out exactly what seems to be happening in the online sales world. Businesses with no history seem to almost be demanding that prospects buy their stuff just 'cuz. Meaning, they have no relationship, have not developed any kind of trust or even engaged with them, but the resounding message is "buy from me." Today's consumer really holds all the cards (power) because they not only compare businesses, products, services, etc before they buy, but they also have a global stage to tell what they think of those products or services. Social media and review sites have given the buyer the power to spread their message. Yes, a few lie and manipulate to get something they don't deserve, but most don't. So, it is time businesses took their head out of the sand and really find out about today's buyer, and stop with the whining of days of old. The tables have turned, so you have to change how you do business or lose out to your competitor.

If You Think You are beaten, you are

Whenever I read this poem, made popular in the book "Think and Grow Rich" by Napoleon Hill, I am instantly reminded that I get to choose how I respond to situations. Most of the time it comes down to the mind. Sadly, some entrepreneurs are defeated in their mind long before a competitor comes along. Take time to read and memorize this poem, and more importantly, live by it. If you think you are beaten, you are If you think you dare not, you don’t. If you’d like to win, but think you can’t It’s almost a certain you won’t. If you think you’ll lose, you’ve lost. For out in the world we find Success begins with a fellow’s will: It’s all in his state of mind If you think you’re outclassed, you are You’ve got to think high to rise, You’ve got to be sure of yourself before You’ll ever win that prize. Life’s battles don’t always go To the stronger or faster man, But sooner or later the man who wins Is the one who thinks he can.