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The New Stuff

How to Sell Yourself and Make Customers Love You For It!

Nowadays, online businesses are a dime a dozen. Every single day, hundreds of people start their own online businesses on the internet. But few have any idea how to make their business financially viable.

In order to run a profitable business, you've got to be able to sell something. In this world, nothing moves until something is sold. If you want to move your business forward, you've got to sell something.

You've got to sell your products and services, and more importantly, you've got to sell yourself.

Face it, people have to first buy into you before they even buy into your products.

Take for example the insurance industry. There are so many insurance agents out there. Say you know Frank, Jack, and Daniel and all three of them are from the same insurance company. All three of them approach you to tell you about their company's insurance products. All three of them are selling to you the same product. What makes you buy from Frank rather than Jack and Daniel?

Basically, one thing... you like and trust Frank much better than the other two.

As you can see, selling yourself is much more important that selling your product.

So how do you sell yourself?

You've got to position yourself as the expert.

It is important that people feel that you are an expert in what you do or what you sell. For example, back to the insurance example, perhaps you prefer Frank because you feel that he is more confident about what he is selling and he knows what he is talking about. Jack and Daniel just seem less sure of themselves as they interact with you while Frank is relaxed yet confident as he speaks to you.

It is important, therefore, to brand yourself as an expert in your niche. One way of doing so is to write plenty of articles and submit them to the article directories. In this way, when people stumble upon your articles online, you gain instant credibility online as you are seen as the expert and the "go to" person.

Also, you want to get your prospects and customers to trust you by giving away valuable help and products to them for free whenever you can.

Give them a free report that you wrote, give them an interview you recorded with another expert in your field, give them free advice, give them free consultation, give them whatever you can afford to give them that doesn't cost you a whole lot to give away.

In other words, give them something that is of good value to them, yet something that costs you almost nothing to give away!

When you are generous with your prospects in such a way, your prospects begin to trust you and believe that you genuinely desire to help them and they will more likely buy from you and become loyal long term customers of yours over the long haul.

In fact, once you've gotten their trust and loyalty, they'll buy from you over and over again.

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